Wednesday, June 8, 2011

Low cost in BPO sector appeals globally



India has been a subject for study in almost all industries and sectors across the world. And when it comes to BPO industry, the country has always ruled the roost. It has shown a strong withstand against the rising tide of global recession and surpassed the whirlwinds efficiently. According to a recent study, India's prowess as a low-cost business process outsourcing (BPO) hub continues to attract investors across the globe despite the regulatory issues in the country. The survey has thrown light at the current scenario in India and clearly establishes the country as one of the leading economies where foreign capital will flow into in the coming years. In addition to the overall strong macro-economic fundamentals, India's navigation of the economic downturn over the last couple of years has been strong and steady.

According to Nasscom, India's IT and BPO exports jumped 18.7 per cent during fiscal 2011 to $59 billion. It now accounts for 26 per cent of India's overall exports and 11 per cent of services revenue. Within the high-tech export basket, IT services grew faster (22.7 per cent) than BPO (14 per cent). The software and services export revenue is slated to grow 16-18 per cent during the current financial year to $68-70 billion. The decline in capital intensity of inward investment resulted from strong competition for investment projects and investment pattern diversification, the report said.

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