Thursday, June 23, 2011

BPO entering retail Industry


Shifting demographics, well-informed consumers, new channel formats have made the global retail industry to be more complex and changing at an ever increasing speed. Retailers are always under the gun to perform regardless of the economic cycle. Even when the retailing industry is changing with the changing world, it needs to adjust and modify existent models, approaches and processes for satisfying the needs of future customers. Retailing industry essentially needs to modify the offerings to select the customers, win over them and foster greater customer loyalty. 

Retailers are constantly facing in-store, customer, technological and environmental challenges. They are often hurdled by stock outs, shrinkages and lower productivity. As a result decentralized operations like non standard processes and lack of property control occur. Also the retail enterprises need to handle ever changing customer preferences and there has been continuous pressure to deliver the value through customization. Moreover environmental challenges like change in demographics, seasonality in business, customer localization and suppliers pressure on margins. 

Offshore BPO providers enable retailers to come more close to customer while focusing on emerging market cultures and trends. Be it merchandizing, store operations or customer relationship management, Indian BPO Service providers provide customized solutions covering every aspects. Through excellence in technology, process, industry insights and outsourcing modules, BPO Company in India support retail organizations globally.

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